The 5 Most Inspiring Employer Brand Videos

The 5 Most Inspiring Employer Brand Videos As we all know,  videos around employer branding can be a bit cheesy. So instead of taking them down, well give you five memorable examples that are actually worth watching. Just press play get inspired (or not)! Research suggests that people prefer to see hear content rather than read it. So, video formats  are becoming essential in the communication of your employer brand. Very few companies can afford to advertise their employer brand videos on TV. However, a well-crafted video can bring  your employer brand to life in a curious, clean and conscious way to engage with people on your career site and social channels. And if its REALLY good, people might share it across. Nothing wrong with a viral video, for (employer) brand purposes, right?! This. Is. A. Generic. Brand. Video. Theyre not kidding. This video is  made entirely with stock footage from Dissolve. Whilst proving that they can make an employer brand video from their footage, they also won the 2015 Shorty Award for Best in B2B. This video has two takeaways: Ensure the tone of voice,  look feel of the video match your desired employer brand identity, since consistent branding = everything. Period. *HINT* avoid the kind of corporate video cliches satirized  in the video above Magical Imagination at GE One of the biggest companies, General Electric, have created an interesting employer brand video. Whats interesting is the perspective, as its from a little 6-year-old girl whos fantasizing about her mothers inventions at work. Despite the fact that it seems very unrealistic, it appears to be not so far from the truth. GEs striking 60-second ad is projecting an interesting (maybe childish) perspective, that will spark curiosity. Go Places with Heineken Cheers! When you think of Heineken, surely the first thing that comes to mind has got to be BEER! But, thats not everything they do. In the video below, youll see how a big brand like Heineken is successfully presenting their full brand portfolio, without bragging or being too over-the-top corporate. Lets just say that they want employees to: Learn a craft, a trade, there’s a journey to be made. Make Greatness Happen The big German sports giant, adidas  (NO capital A), is known for their famous three stripes. But theres so much more that contains them. In their employer brand video you can see employees in various functions locations. They show great diversity in gender, age ethnicy. At first glance, this might look a lot like the stereotypical employer brand video. But thats where youre wrong. This video is made with actual employees, showing their flaws and all, instead of the ultimate boring image of perfection. Working with the adidas Group means that interesting, amazing and inspiring arent just ideas. They are the core of what we do every single day to transform the future of sport, style, and ourselves. Working at Dropbox Im sure the first thing that pops into your mind is: The Muppets! (Sesame Street is also a good second). But no, this is an employer brand video from Dropbox. Lets just say they dont mess around. Or maybe they do. With puppets. And its awesome. However, it would be interesting to know how much of the video is actually real how much is staged. We probably will never know, as this is an (in internet terms) ancient video from 2014. Lets explain. Dropbox is currently uploading under one minute clips that tell stories about both employer brand corporate brand. The thing is, I just find this old video much more interesting then the bunch of, more corporate videos theyve been launching recently. Of course, feel free to check out the new ones as well, but youll see what I mean. Lets Wrap Up So, youve seen a few inspiring ways to communicate your employer brand to the outside world. Naturally, not every company has the resources, budgets and time to produce the most amazing videos. So lets see what our takeaways are: Curious Clear Conscious With these three Cs in the back of your head, you should be fine when it comes to coming up with video concepts. In order to grab the potential candidates attention, they need to be triggered by something unusual. Something that makes them curious to continue to watch the video. After grabbing the attention, you need to quickly come in with a clear proposition. Warning: if you wait too long, theyll be gone! Together with a clean, punchy promise, you could include some conscious thoughts as well. In the form of values or a company vision about the heading into the future. Lets just say, you need to make people feel something (preferably something positive). So, if youre smiling or grinning whilst watching you employer brand video, youve got it right! Feel free to drop other inspiring employer brand videos in the comments, happy to discover more interesting stories!